Your company says one thing.
You say another.
The market resolves it by ignoring both.
We build the brand behind the founder and the founder behind the brand. The product works, the revenue is real, and the market still cannot tell what you are.
“We fired our agency and redesigned our entire onboarding at 2am. Vulnerability is the only moat left. Here is what we learned after 3 years in the trenches.”
“Next-generation holistic governance orchestration. Empowering enterprise teams to maximize synergy through AI-native paradigm workflows.”
You will recognise at least three of these.
Every founder past zero-to-one runs two brands whether they planned to or not. Check the symptoms that match your current reality to calculate your pipeline leak.
You meet the pattern: posting volume is high, pipeline is flat, and strangers walk away confused.
Get Your Free Stranger Test Diagnosis →Your best inbound comes from people who already know you.
Referrals close fast. Warm network buys immediately. Strangers never start because they can't decipher what you do in ten seconds.
You explain the company differently every time.
In a DM, on an investor call, on the homepage hero. All true, none identical, and you have never written down which one is the real one.
Your posts do well and your pipeline does not move.
The engagement is real. It comes from peers, other founders, and agency cheerleaders. None of them are buying your software or service.
The company page is a graveyard.
Product releases, hiring notices, a generic festival banner. Nobody has opened it in months, including you, while your personal feed is on fire.
Someone asked what you do and you took forty seconds.
You watched their eyes glaze over while they waited politely for the end of the sentence.
You were told that posting more fixes this.
It is the most expensive mistake in founder branding. Volume works when the message is clear and nobody has heard it. But when the founder and company contradict each other, posting twice as often just accelerates how fast people leave.
How the engagement runs.
By the end, your LinkedIn stops being a broadcast feed and becomes the place your qualified buyers arrive from.
Strategy: The Claim
We find the one sentence your company and you both survive. Not a generic tagline. The core commercial claim underneath everything you publish that a stranger can repeat after ten seconds.
- The Full Read: We inspect your profile, deck, and company site cold.
- The Split Map: Rank the 4 contradictions actively leaking pipeline revenue.
- The Claim Formulation: The single defensible thesis holding both accounts.
"stranger_retention_window": "10 seconds",
"surfaces_aligned": ["founder_profile", "company_site"],
"banned_phrases": ["synergy", "all-in-one", "excited to announce"],
"revenue_fit_status": "VERIFIED_QUALIFIED"
Voice: The 11pm Guide
We turn that claim into how you actually write, documented precisely enough to be usable by you at 11pm. What you say, what you refuse to say, and the three things only you can say.
- Vocabulary Matrix: Words you own, words that are strictly banned.
- Structure Blueprints: The 3 post archetypes that drive pipeline.
- Self-Correction Checklist: Never open a blank page or stare at a cursor.
“We replaced our 12-person outbound SDR team with an algorithmic pipeline because human reach-outs convert at 0.4% in 2026. Here is the unvarnished math.”
System: The Slot Calendar
Slots, sequence, and cadence. Built around what you can sustain, not posting frequencies from internet gurus. We write in month two. You write in month three and we edit.
- Slot Matrix: Every slot has a dedicated commercial reason to exist.
- Collaborative Drafts: We write for you in month two so the style sticks.
- Cadence Lock: Never publish filler just to feed an algorithm.
Engine: Handoff & Pipeline
The path that turns a reader into a conversation. Profile, featured section, company page, the first DM, and the diagnostic handover. You own the engine completely.
- Zero Dependency: If you need us to publish in month 4, we failed.
- Featured Section Conduit: Routes strangers directly into conversion.
- Less than 4 Hours/Month: 2 bi-weekly sessions; we do everything else.
We built the system on a founder first. Ours.
We are not going to show you a meaningless wall of logos from two-week engagements three years ago. What we show you is verified, unassailable proof.
Before you book anything, take the Stranger Test.
Send us your LinkedIn profile and company page. We read both cold, ten seconds each, and send you back an unvarnished written diagnosis.
An actual finding pattern we see weekly
01. What Your Profile Claims
“A candid founder writing sharp, transparent essays on hiring mistakes and culture building.”
02. What Your Company Page Claims
“An enterprise cloud workflow orchestration platform for highly regulated banking entities.”
03. The Contradiction
Nothing on the personal profile tells a stranger you sell enterprise software, and nothing on the company page suggests a human being works there. Two audiences, zero pipeline overlap.
Send us your two surfaces
Takes 90 seconds. You get back what a stranger walked away with in 3 working days. No sales pitch, no automated template.
Open The Stranger Test Form →Frequently Asked Questions
Straight answers about scope, pricing, and execution.